Business Management 2
1. What could be possible reasons for business change? Outline key reasons for change.
There are many different factors that can cause change of the business flow. However the main reasons for change are the following:
There are many different factors that can cause change of the business flow. However the main reasons for change are the following:
-First of all according the fact that the owner has being changed will normally require some changes concerning the hotel generally. For example it is possible the new owner to have different expectations concerning the structure of the organization like the employees as well.
-External causes – The changes that could be made will refer to the external factors such as the change of the market and the demands, then implementing new technology perhaps, change of the services and their quality according to the competitors.
-Internal causes – Some of the changes that will be demanded may be concerned within the hotel; perhaps some change of the policies and procedures.
-Change of the expenses – it is possible that the new management may demand different type of food quality with better level which will automatically effect with increase of the expenses.
Lack of internal skills – another change can be done regarding the structure of the staff or its quality fir example. It is possible that the new management will require new staff or an advanced training the same.
– Significance. Environmental changes, political actions and legal issues can lead a hotel in changes.
For example the hotel must follow the political actions and laws which means that sometimes it is required some certain changes within the hotel in order to keep up with following of those laws and obligations.
The hotel management must be prepared for the upcoming trends in the tourism. Sometimes it is possible many changes to be made in order to follow some of the newest trends, and that of course for one main reason which is attraction of the tourists.
2. What recommendations would you make at the existing structure? Which of the reasons above would each of your recommendations achieve?
As an assistant director according to the existing structure I would mention few different changes such as:
� Corporation between the sales manager and the marketing department. First of all by making this move time and money would be saved. Only with the fact that the sales and marketing department have better connection will reflect on the work generally. More fresh information will be changed in very short period of time and that will result with better revenue from the room according to the prices that will be given. With other words the sales manager will have more detailed information about the situation and will normally increase his functionality in his department. Therefore the hotel generally will have better sale and revenue.
� The second change that I would like to prefer is that the Kitchen must be united with the restaurant and the bar. Therefore instead of separated work and no any corporation between them, one F&B manager is required in order to have a control over those two departments. After all it is a large hotel with 500 rooms. The F&B manager will have access over the both departments like the staff as well and that will automatically reflect on the work generally. The staff from the kitchen will be able to communicate with the staff from the restaurant and the bar. When these connections are established and improved, there is no doubt that these two departments won’t improve their work like the quality as well. The result will be better revenue and corporation and less expenses as well.
� Another change that I would like to state is combining and corporation of the rooms division and housekeeping department. It is more than obvious how these two departments are depending between themselves. When those two departments are united in one, the communication between them will be established and improved on a higher level. As a result of that there will not be any misinformation concerning the room status. The house keeping department will be able to work and perform faster and will know which of the rooms must have priority for example. On the other hand the reception will have the feedback of the information about the room status much faster and that will result with increased sales of the rooms without any losses of the guests that are coming in to the hotel to make a direct reservation for example.
� The last change that I want to make is to separate the finance and the Human Resources management in to different departments . I strongly believe that these two departments are very important and that’s why they have to be separated in order to work independent. In that way the finance manager can work only at the finance parts which are the income and the expenses of the hotel while on the other hand the HM manager can focus only on the staff structure and the activity in it. In that way these two different departments won’t have to interface between themselves and that will have good effect on the hotel organization.
3. How would you recommend these changes to be made? Explain key methods for managing change effectively.
In order to make all of these changes, time and lots of organization is required. First of all we have to make sure how to make these changes in a way that is effective and acceptable. In order to find out that, we must consult with the rest of the management in the hotel as the staff as well. The changes that will be made must be realistic and effective in order the plan to succeed. Otherwise it can cause the hotel big loss. What is most important is to give the rest of the management detailed explanation and to see if they can adapt in the new environment. In order to make that we will communicate face to face with them. Therefore there must be one person like the manager who will be charged for that. He must give the required information and explain detailed about the changes that are going to be made especially to the employees. It is very important for them to understand in order to rely fast in the new circumstances. Following the plan like this there would not be any problem and the hotel will improve in the future generally.
– Get the vision right – get the team to establish a simple vision and strategy, focus on emotional and creative aspects necessary to drive service and efficiency.
Build the guiding team – we must get the right people in place with the right emotional commitment, and the right mix of skills and levels.
– Empower action – Remove obstacles, enable constructive feedback and lots of support from leaders – reward and recognize progress and achievements.
-Don’t let up – Foster and encourage determination and persistence – ongoing change – encourage ongoing progress reporting – highlight achieved and future milestones.
– Communicate for buy-in – Involve as many people as possible, communicate the essentials, simply, and to appeal and respond to people’s needs. De-clutter communications – make technology work for you rather than against.
-Create short-term wins – Set aims that are easy to achieve – in bite-size chunks. Manageable numbers of initiatives.
– Make change stick – Reinforce the value of successful change via recruitment, promotion, and new change leaders.
4. Investigate different methods of communication by managing director
In order to explain the different methods of communication first of all we have to explain the term communication. Communication is a way of exchanging information. In order to happened that two people are required at least to exchange the information between them. When the message is ready decoded like that is sent to the other person who receives it and encoding it as well. After that comes normally the feedback.
There are few different types of communication like speech, tone of voice, body language, eye contact writing etc. The different methods of communication can be divided in 2 styles: One way and Two way communication. In the one way communication the sender of the message is not expecting for any feedback; example of that is when the manager wants to make some announcement about some change that he has. He could do that through memos or on a board in order everybody to receive that. It is actually a form that is given from him and it should be respected (for example not allowed smoking in the working time). On the other hand establishing a two way communication is for example sending some e mails to some customers about their reservation where it is normally to have a feedback which in this case would be answer – reply on the e mail that we have sent.
5. Assess the importance of effective communication by Managing Director in business situations.
It is important to say that the communication be the Managing director is one of the biggest priorities in a hotel organization. It is very important that one Director have good communication between the management departments in the hotel for example. In that way all the information will be accepted in understandable way without any misunderstanding. Having a good communication means good quality in the hotel, better working attitude and developed ideas and effective production.
Lack of communication first of all will guide slowly to total failure of the company. If the Managing Director has no good connection with his workers, the quality will first of all decrease; other problems will show up as a result of the misinformation etc. In order to avoid that The Director must have constant communication on a effective level with all departments.
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