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Essay: Research Methodology

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  • Subject area(s): Education essays
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  • Published: 9 August 2018*
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  • Words: 750 (approx)
  • Number of pages: 3 (approx)

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Choosing the right research method is vital, it is important to look at all the different potential methods that could be used, to decide which is best suited for this research. There are two main types of research primary and secondary. Primary research is new data collected specifically for the purpose of this research, secondary research is analysing data that have already been collected for another purpose (Saunders, Lewis, & Thornhill, 2009). For this dissertation primary research will be collected and analysed using SPSS.

For this research, qualitative data and quantitative data will be collected. The qualitative data will be the interview within the UKM (Malaysia National University) undergrad business degree and for quantitative data a generalised online and hardcopy questionnaire will be given only to the UKM (Malaysia National University) undergrad business student. The data collected by the questionnaire will then be analysed using the SPSS to see if the student knowledge and demographic have an effect to their perception. Only 10% of the data is from interview and 90% from the questionnaire. The 10% of the interview will be used to clarify the findings in the questionnaire so the results will be solid to prove what the student perception on Islamic and conventional banking is.

Here, the author will outline the framework from which they will conduct their research. Collins (2009) explains that the rationale for doing academic research is to inform the researcher on a certain subject area. The design of this research must be suitable to the research needs and help the author achieve the papers aims and objectives (Bryman & Bell, 2011). Saunders et al (2009) formulated a model known as the ‘research onion’ by which researchers can check the rationality of their proposed research approaches as they go Cross sectional – Most research projects undertaken for academic courses are necessarily time constrained (Saunders, Lewis, & Thornhill, 2009). Therefore, this design is suitable for the research because of the time limit. This design takes a sample from the overall population and is only collected once in the form of questionnaires or surveys. This is a good approach for the purposes of this research as it will help determine a wide range of student perception toward Islamic and conventional finance.

Mixed methods – This, as the name suggests, is an approach that incorporates a few different methods to obtain data (Bryman & Bell, 2011). The author plans to use a mix of surveys, interview, and data analysis to come to conclusions. Although mixed methods research has been questioned for it being in its adolescence and confusing to some traditional researchers (Leech & Onwuegbuzie, 2009), the author feels it is to their benefit to utilise all available and appropriate techniques.

Survey – Conducting surveys is the way the author plans to collect people’s perceptions and knowledge towards Islamic and conventional banking.

Inductive – This approach follows data gathered (Saunders, Lewis, & Thornhill, 2009) and will allow the author to investigate.

Positivism – This philosophy will allow the author to make sense of what data there is available objectively. The research undertaken will in no way be affected by the researcher and Saunders et al. (2009) states that it is highly appropriate for the aim of this research.

6.0 Ethical Considerations and Limitations

For both, the questionnaires and the interviews, consent will be required from the person answering the questions. Also informing the respondents that they will be anonymous is important as it should mean they are more likely to answer honestly (Mitchell & Jolley, 2007). To avoid getting any children replying to the questionnaires, the respondents will be asked to confirm their age.

There are a few limitations of this research methods, firstly the sample of the research is only given to the UKM undergrad student on business degree. Therefore, they may have a basic knowledge about the financial system and the result cannot be applied to other student from different program and course. Another limitation is the survey will only be made to only one University and the result cannot be related to other students in Malaysia.

7.0 Resources and Planning

Resources to be used in this dissertation include the use of books, journals, reports, and credible websites. These can be obtained from libraries, book shops and the internet. Literature read must be relevant to the subject matter, aims and objectives (Oliver, 2012).

The internet can be a useful tool in gathering data, however, sometimes this can be difficult and the sources of some data can be questionable (Saunders, Lewis, & Thornhill, 2009).

Below is a Gantt chart outlining the tasks that need to be completed and what the time frame is for their completion:

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