It is important, as a writer, that clarity of thought and direction is maintained through the use of words and phrases which provide an accurate expression of meaning. It is crucial that appropriate words and phrases are selected which convey the intended meaning; a failure to do this often only becomes apparent when proofreading which makes this process an even more important one. For example rather than writing ‘there are a great variation of teaching methods which can be utilised’ it would be better to say ‘there are a great variety of teaching methods which can be utilised’.
The style in which you write will be unique to you. It is essential to have your audience in mind when you are writing - who are you writing for - as this will have a bearing on the types of language and phraseology which you use. In a sense, you are engaged in a process of communicating with your reader: it is a one way communication process through which you have to guide the reader in order that they understand how you are attempting to answer a question and the route on which you are taking them in order to do so. Whilst providing them with the means by which to travel from A to B you must strive to capture and retain their interest and to clearly state your position and opinion with regard to the topic with which you are dealing. In considering the audience for which you write, you should not necessarily focus upon the person who will be assessing your efforts; it is important that a person of average intelligence would be able to follow the line of your argument without having read any of the books or done any of the research which you have engaged in prior to writing your essay. In order to achieve this it is important that your proposition flows from one point to another in a clear and logical fashion without the use of overcomplicated language or technical ‘jargon’. The style in which you write should also be a fair reflection of someone who is able to present a case (both for and against) about a given issue having collected the relevant data in order to make an informed judgement using pertinent information.
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