A Report on Internet technology at Sony Corporation and Toshiba Inc.
1. Introduction ........................... 2
2. Today’s World and the Internet .. 3
3. Sony Corporation
4. Toshiba Inc.
7. Information technology at the HQs
8. Website Discussion
Today’s World and the Internet
The world has been moving dynamically across the ages. There have been many alterations in the world economies and technologies. However, the three main worldwide changes that altered the environment that today’s organizations function are Globalization, which is a concept of global workgroups, delivery systems and competition in world markets. Moreover, there has been a transformation of individual economies and societies into "Knowledge and Information based service economies".
Additionally, the business enterprise itself has been transformed into flatter, more decentralized, flexible, teamwork motivated and costs have dropped due to the advancement of technology.
Above all, the Internet, the world’s largest and most widely used network that connects nearly 200 countries together for science, education, gov’t and business has become the primary technology in today’s information age.
Additionally, on a more microcosm level, the Internet technology is being increasingly applied to facilitate the management of the rest of the business, using internal communication networks or Intranet.
Through internet technology, a whole new dimension of markets emerge since a vast array of goods and services are being advertised, bought and exchanged worldwide using the internet as a global marketplace. Moreover, large electronic shopping malls are being opened whereby customers can locate products and services by name and by type and automatic order is available. One example of the Internet for business use says that a Lebanese importer has purchased over US$150,000 of communications and computer equipment from Asia via the Internet.
The Internet is based upon client/server technology, where users of the net control what they do through client applications, using graphical user interfaces (GUI) or character-based products that control all functions. The major functions of the Internet interms of electronic transactions or e-commerce are:
· Communicate and collaborate
· Exchange business transactions
· Access information
In the following pages, Sony Corp. and Toshiba Inc. will reveal their websites on which a lot of information about themselves is shown. This shows that a large percentage of effort and dependence is put because of the websites' importance.
Sony Corporation is headquartered in Tokyo, Japan. Sony is one of the world’s premiere entertainment and electronics companies.
Nature of work
Sony is poised to be the leading manufacturer of audio, video, communications and information technology products for the 21st century consumer and professional markets.
Sony’s music, motion pictures, television production, computer entertainment operations and online business make Sony one of the most comprehensive companies in the world.
Sony Corporation of Japan together with its 1,041 consolidated subsidiaries worldwide have geared its human and raw material resources to provide innovative, satisfactory and durable entertainment and electronic devices of high quality and world standards to serve the consumer effectively and efficiently.
Sony has many operations and divisions, as listed below:
Sony Corp. of America (SCA) Etah Inc.
Sony Electronics Inc. Sony Computer
Sony Pictures Entert.
Materials research corp.
Sony Online Entert. Inc.
Sony Cinema products corp.
Sony Music Entertainment Inc. Partnerships
US$56.6 billion (FY ended Mar 31, 1999)
US Sales US$ 18.0 billion
177,000 employees worldwide
(FY ended Mar 31, 1999)
28,200 employees in USA
Products and technology Range
Digital still cameras ATRAC3
Digital Camcorder CD Text
Mobile Phones Data Media
Lithium ion Battery Digital Dream land
Metal Evaporated Tape Digital image creation
Memory stick Disc identification method
MO Polygon Eater
Robot Research forum
Global ENG service network
Printer Driver Download
Toshiba Inc. is a large multinational organization that is also headquartered in Tokyo, Japan. Toshiba is well known for its diverse production of electronics that are designed to serve today's world.
Nature of work
Toshiba, in every sense is a world company. Since 1965, when Tokyo-based Toshiba was established, it has grown into a multibillion dollar Fortune 500 company with six distinct and successful divisions of its own. Toshiba Inc. manufactures a wide variety of simple domestic products such as TVs, telephone sets to high-tech products such as semiconductors and digital hardware.
Toshiba Inc. has been a company serving a long-term dedication to serve its worldwide customers. Toshiba and its expertise have been focused on serving man' need interms of technology, speed and sophistication shown through its product design. Moreover, it has an environmentally friendly policy that is incorporated in its industries globally.
Toshiba's main operations around the world are shown below:
Toshiba Business Solutions, Inc. (TBS)
Toshiba Consumer Products, Inc. (TCP)
Toshiba Electronic Components, Inc. (TEC)
Toshiba Information Systems, Inc. (TIS)
Toshiba Medical Systems, Inc. (TMS)
Toshiba International Corporation (TIC)
US$6.4 billion (FY ended 1998)
100,000 employees worldwide
(FY ended 1998)
Products and technology Range
Headphones Digital Satellite Systems
Digital Camcorder Internet terminals
Cameras and imaging Semi conductors
Home Entertainment Wireless computing
DVD Cable and networks products
Televisions Telecommunication systems
Walkmans Toshiba Compact ISDN Router
Speakers PCX 1000 cable modem
Copiers and faxes
Toshiba Compact ISDN
Toshiba Digital and PC cameras
After having a brief look at Sony Corp. and Toshiba Inc., we are now able to visit their websites and investigate their use and see what information is available on them.
We will assess the websites on the following 5 criteria:
· User interface design and its attractiveness
· Information provided
· Options & Maneuvering
· Multimedia options and the level of interactivity
· Customer markets
Sony Corp.'s website is found on the following address: www.sony.com.
The home page has a colored background with stationary graphics in the center. It is very well designed to give a simple, crisp and an attractive professional look. The advantage to its simple yet attractive home page allows the user to have easy navigation and access to the information wanted through the options available that are placed side by side as shown below:
Large quantities of information is available on the Sony webite. Through the Quick Link option, information on Sony and its operations, products, technologies, services, e-mail, the Sony Dream, comments and games are all available.
Additionally, information on prices, code number, item number and dimensions are all available for Online Shopping. On the following page, the Sony shopping mall is shown when the is pressed. The Sony Online Shopping page is shown overleaf.
Sony boasts multimedia on its website. Multimedia is defined as the technologies that facilitate the integration of two or more types of media, such as text, graphics, sound, voice, full-motion video or animation, into a computer-based application.
On the first page on Sony's home page are five icons as shown below, that offer colorful animation.
Such multimedia icons offer direct connection with virtually all the entertainment and products Sony has to offer.
For example, pushing the button once on the electronics icon the following page appears. Such maneuverability is very easy and fast.
The level of interactivity is very good. Sony.com offers online games and demonstrations, which can be interactive for the user.
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